THE STORY About Scandinavian Art & Design is about a marketplace and community for local Scandinavian entrepreneurs, artists and any other creatives.


The founder Ludwig Skalare has a background in art and design and has among others worked as production assistant at Acne Studios. He has a Bachelor Degree in Business Administration Management specialization in fashion and textiles. The initiative comes from a lack of space for creatives, more accurately described as a community intended for artists and creatives. In 2018 the idea of Scandinavian Art & Design was born, a project that the friend Emil Wigren joined and became CO-founder of. Emil is a self-taught entrepreneur and has a background within e-commerce and logistics.


Scandinavian Art & Design popup store - by Ludwig Skalare & Emil Wigren


Scandinavian Art & Design started as a small web shop and has now developed to a big community of creators and artists gathered under one platform. Nordic artists and creators are able to create, showcase and get their craftsmanship promoted. The plattform is currently offering a variety of art and design pieces from approximately 30 artists, the vast majority are females located in the south part of Sweden.




Today, Scandinavian Art & Design aka SAD has one physical store in central Gothenburg, Södra Larmgatan 7 and one E-commerce 

With a team of four, we are continuously trying to improve and enhance our assortment and product categories to stay relevant and attractive. We are always thrilled about getting to know new artists, so therefore. Please do contact us if you would like to join our journey. 


Finally, big thank you to Wallenstam for this opportunity.


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